Successful event management : a practical handbook /
by Anton Shone; Bryn Parry.
- 4th ed.
- Australia : Cengage Learning, c2013.
- xviii, 334 p. ; col. ill. : 25 cm.
1. The events business. An introduction to events ; The market demand for events ; The events business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing events. Making a start and planning the event ; Financial management and the budget ; Event logistics and supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project management and set up issues ; The organization manager and the team : during the event ; Close-down, evaluation and legacies Previous ed.: 2010. Includes Internet access
9781408066638
Special events--Management. Event-Marketing Management.