Marshall, Greg W. <br/><br/>
Marketing management / 
Greg W. Marshall, Mark W. Johnston. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - 1 v. (various pagings) ;  col. ill., col. map :  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. . 
<br/><br/><label>ISBN: </label>9780073529790 (alk. paper) 0073529796 (alk. paper) 
<br/><br/><label>LCCN: </label>2008045879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3699 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8