Killing us softly 4 :  advertising's image of women /  [videorecording] / 
a Media Education Foundation production ; directed by Sut Jhally. 
 - Northampton, MA :  Media Education Foundation,  c2010. 
 - 1 x DVD ;  45 mins. 
<br/><br/> Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).  Credits:    Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.  Performer(s):    Featuring Jean Kilbourne.  Event notes:    Filmed at the University of Massachusetts, Amherst, MA. 
<br/><br/> "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women in advertising.<br/>Sex in advertising.<br/>Body image in women.<br/>Sex role.<br/>Sexism.<br/>Advertising--Psychological aspects.<br/>Kilbourne, Jean--Interviews.