Strategic partnering : remove chance and deliver consistent success /
Luc Bardin, Raphael Bardin, Guillaume Bardin.
- London : Kogan Page Ltd., 2013.
- 335 p ; 25 cm.
Includes index.
" Successful partnerships have always been a critical source of business growth and are becoming ever more essential in today's connected economy. However, even as companies become increasingly inter dependent, strategic partnering today fails far more often than it succeeds because it is approached as an art instead of a science. BP executive, Luc Bardin, presents a clear, easy to use model for partnering that has evolved from feedback and examples from the world's leading CEOs and companies. His model includes a practical, well tried set of rules and methods and treats partnering as a process. He provides a guide for the many aspects of cooperation, including selecting a strategic partner, building relationships, designing the partnership vision and plan, developing a core value proposition and how to measure outcomes. Packed with case studies from leading Fortune 100 companies and personal interviews with their C Suite level executives, Strategic Partnering provides a useful roadmap for a successful partnership"-- "Strategic Partnering - remove chance and deliver consistent success - is designed to take the guesswork out and provide you with a ground-breaking and fully encompassing system of rules and processes, to make your partnering strategy a vitally important and transformational reality. Supported by invaluable insights from a wealth of senior leaders across a range of leading global organizations, the book introduces a comprehensive and practical new model of demonstrated methodologies, to remove chance from the partnering process and help you target 100 per cent success. Whether you are a government official, board member, CEO, senior executive, account or procurement leader, marketer or a manager involved in value added relationships within your organization, then this book could be the 'vade mecum' to the development of your successful strategic partnering strategy and prove deeply 'transformational' to the way you think about, run and create value in your organization or business"--
9780749468804
2013032121
Strategic alliances (Business) BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Development / Business Development. BUSINESS & ECONOMICS / Strategic Planning.