TY  - BOOK
AU  - Kaufmann,Hans Ruediger
AU  - Panni,Mohammad Fateh Ali Khan
TI  - Handbook of research on consumerism in business and marketing: concepts and practices 
T2  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
SN  - 9781466658806
AV  - HC79.C63 H36 2014
U1  - 658.8/343 23
PY  - 2014///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Consumption (Economics)
KW  - Social responsibility of business
KW  - Consumer behavior
KW  - Customer relations
N1  - Includes bibliographical references and index
N2  - "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
ER  -