TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick, Fiona
TI  - Principles and practice of marketing
SN  - 9780077140007
U1  - 658.8 23
PY  - 2013///
CY  - Maidenhead
PB  - McGraw-Hill Higher Education
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Previous ed.: published as by David Jobber. 2010; Includes bibliographical references and index; MARK101
N2  - This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice
ER  -