Balmer, John M.T. <br/><br/>
Revealing the corporation :  perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / 
selected and interpreted by John M.T. Balmer and Stephen A. Greyser. 
 - London ;  New York :  Routledge,  2003. 
 - xviii, 365 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Collects sixteen articles on various dimensions of corporate identity, image, reputation, branding, and other forms of meaning, with commentary; discussion and sutdy questions; and recommendations for further reading. 
<br/><br/> Adult  Follett Library Resources  Adult 
<br/><br/><label>ISBN: </label>9780415284219 041528421X (pbk.) 
<br/><br/><label>LCCN: </label>2004559236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations.<br/>Corporate image.<br/>Business names.<br/>Corporations.<br/>Corporations--Public relations.<br/>Trademarks.
<br/><br/><label>LC Class. No.: </label>HD2731  / .R48 2003 
<br/><br/><label>Dewey Class. No.: </label>659.2