Keegan, Warren J.
Global marketing management /
Warren J. Keegan, with Elyse Arnow Brill.
- 8th ed.
- xxii, 457p. : ill. ; 26 cm.
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
9780136157397 0136157394 (alk. paper)
2012046786
Export marketing--Management.
Export marketing--Management--Case studies.
Marketing Management.
Global Marketing.
HF1416 / .K44 2014
658.8/4