Dix, Steve <br/><br/>
Media Planning in Action / 
Steve Dix 
 - 3rd ed. 
 - South Melbourne :  Cengage Learning Australia,  c2013. 
 - vi, 128 p. :  ill. ;  25 cm. 
<br/><br/>Ch. 1. Introduction to media planning --   Ch. 2. Media maths --   Ch. 3. Traditional media --   Ch. 4. Conversational media --   Ch. 5. Audience measurement --   Ch. 6. Media measurement for advertising campaigns --   Ch. 7. Frequency distributions and media effectiveness --   Ch. 8. Media research --   Ch. 9. The media plan - target market and objectives --   Ch. 10. The media plan - selecting media categories and vehicles --   Ch. 11. The media plan - scheduling and budgets --   Ch. 12. Compiling and pitching the media plan. 
<br/><br/><label>ISBN: </label>9780170251785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Media planning<br/>Advertising campaigns<br/>Mass media--Audiences