Focus groups : a practical guide for applied research /
Richard A. Krueger, Mary Anne Casey.
- 5th ed.
- Thousand Oaks, Calif. : SAGE, c2015.
- xx, 252 p. : ill. ; 24 cm.
This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. T he Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." ? --Theresa Carilli, Purdue University Calumet. The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.