Explorations of marketing in society / 
Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. 
 - Mason, Ohio :  Thomson,  c2007. 
 - xix, 955 p. :  ill ;  25 cm. 
<br/><br/> Assembles academic contributions that have already been published in journals, coupled with invited commentaries. 
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<br/><br/><label>ISBN: </label>9780324304305 (alk. paper) 0324304307 (alk. paper) 
<br/><br/><label>LCCN: </label>2006101636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Consumer behavior.<br/>Social marketing.<br/>Marketing--Moral and ethical aspects.<br/>Public interest.
<br/><br/><label>Dewey Class. No.: </label>306.3/4