The brand glossary / 
edited by Jeff Swystun. 
 - Basingstoke [England] ;  New York :  Interbrand/Palgrave Macmillan,  2007. 
 - vi, 133 p. :  ill ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 131). 
<br/><br/><label>ISBN: </label>1403998094 (pbk.) 9781403998095 (pbk.) 
<br/><br/><label>LCCN: </label>2006051223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names--Terminology.<br/>Brand name products--Marketing--Terminology.<br/>Commercial products--Marketing--Terminology.<br/>Marketing--Terminology.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B723 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/2703