Sheetz-Runkle, Becky

The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Becky Sheetz-Runkle - New York : AMACOM--American Management Association, 2014. - viii, 225 p. ; 23 cm.

Includes bibliographical references (p. 215-218) and index.

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War.

9780814433812 0814433812

2014005358


Small business--Management
Strategic planning
Leadership
BUSINESS & ECONOMICS--Industrial Management
BUSINESS & ECONOMICS--Management
BUSINESS & ECONOMICS--Management Science
BUSINESS & ECONOMICS--Organizational Behavior

HD62.7 / S5254 2014

658.4/012