TY  - BOOK
AU  - Aardt, Isa Van
AU  - Aardt,  Isa Van
AU  - Bezuidenhout, Stefan
TI  - Entrepreneurship & new venture management
SN  - 9780199054022
PY  - 2014///
CY  - Cape Town
PB  - Oxford University Press
KW  - New business enterprises
KW  - sears
N1  - PART 1: INTRODUCTION ; 1. Entrepreneurship defined ; 2. The entrepreneurship environment ; PART 2: THE ENTREPRENEURIAL PROCESS ; 3. Creativity and generating new business ideas ; 4. Opportunity recognition and evaluation ; PART 3: NEW VENTURE CREATION ; 5. Information in Small Business Environment ; 6. Entrepreneurial strategy ; 7. Business start-up ; 8. Franchising ; 9. Business ethics and social responsibility ; 10. Basic financial concepts ; 11. Financial planning and forecasting ; 12. The business plan ; 13. Entrepreneurial management team ; 14. Marketing ; 15. Operations ; 16. Human resources ; 17. Legal aspects ; PART 4: MANAGING THE VENTURE ; 18. Business cycles and the entrepreneur ; 19. Managing growth and harvesting ; 20. Corporate entrepreneurship ; 21. Turnaround and failure ; 22. Contemporary issues
N2  - Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective
ER  -