Risky curves : on the empirical failure of expected utility
Daniel Friedman ...[et al].
- xii, 137 p. : ill. ; 24 cm.
"For several decades, the orthodox economics approach to understanding choice under risk has been to assume that each individual person maximizes some sort of personal utility function defined over purchasing power. This new volume contests that even the best wisdom from the orthodox theory is inadequate, and proposes the return to a simpler sort of scientific theory of risky choice"--
9780415636100
2013030113
BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUSINESS & ECONOMICS / Economics / Microeconomics Risk Utility theory Decision making