TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Corporate social responsibility: doing the most good for your company and your cause 
SN  - 9780471476115 (trade)
AV  - HD60 .K67 2005
U1  - 658.4/08 22
PY  - 2005///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Social responsibility of business
KW  - Social marketing
KW  - Corporations
KW  - Charitable contributions
KW  - Corporate image
KW  - sears
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references (p. 277-295) and index; Adult; Follett Library Resources
N2  - Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good
ER  -