TY  - BOOK
AU  - Moore,Simon
TI  - Public relations and the history of ideas
SN  - 9780415634540
AV  - HM1221 .M66 2014
U1  - 659.2 23
PY  - 2014///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Public relations
KW  - History
KW  - Rhetoric
N1  - Includes bibliographical references and index
N2  - This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history
ER  -