Professional certificate in marketing : study text : marketing information and research
The Chartered Institute of Marketing
- xiv, 216 p. : ill. ; 28 cm.
- The Chartered Institute of Marketing .
Includes indexes. Notes:"Valid for assessments up to September 2015. "The Chartered Institute of Marketing." "July 2012"--T.p. verso. "The official CIM study text"--Cover.
Assessment workbook (covers: Marketing essentials, Assessing the marketing environment, Marketing information & research and Stakeholder marketing) -- Passcards (covers exam-assessed units: Marketing essentials and Assessing the marketing environment) -- Study text: Assessing the marketing environment -- Study text: Marketing essentials -- Study text: Marketing information and research -- Study text: Stakeholder marketing.
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
9781445391434
GBB406974 bnb
Chartered Institute of Marketing--Examinations--Study guides