Professional Diploma in Marketing : Study Text : Project Management in Marketing
The Chartered Institute of Marketing
- London : BPP Learning Media, c2012.
- xviii, 316 p. : ill. ; 28 cm.
- The Chartered Institute of Marketing .
NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2015
Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process.
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
978-1445391489
Chartered Institute of Marketing--Examinations--Study guides Marketing--Examinations--Study guides Project management--Examinations--Study guides