Babin, Barry J. <br/><br/>
CB5 :  the CB solution 
Barry Babin, Eric Harris 
 - Student ed. 
 - Mason, Ohio :  Andover :  South-Western ;  Cengage Learning [distributor],  c2014. 
 - xii, 370 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 332-351) and index. 
<br/><br/>Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies. Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies. Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies. 
<br/><br/><label>ISBN: </label>9781133629689 1133629687 (pbk.) 9781133589938 (student ed.) 1133589936 (student ed.) 
<br/><br/><label>LCCN: </label>2012942934 
<br/><br/><label>Nat. Bib. No.: </label>GBB2B9883  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016219440  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / B336 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8342