Chartered Postgraduate Diploma in Marketing :  Study Text : Marketing Leadership and Planning 
The Chartered Institute of Marketing 
 - xx, 306 p. :  ill. ;  28 cm. 
 - The Chartered Institute of Marketing .
<br/><br/> Includes indexes.  NOTES: CIM Chartered Postgraduate Diploma in Marketing - stage one, valid for assessments up to September 2014 
<br/><br/>Assessment workbook (covers: Analysis and decision; Marketing leadership and planning; Managing corporate reputation) -- Passcards (covers exam-assessed unit: Analysis and decision) -- Study text: Analysis and decision -- Study support text: Emerging themes -- Study text: Managing corporate reputation -- Study text: Marketing leadership and planning. 
<br/><br/> As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage. 
<br/><br/><label>ISBN: </label>9781445391519 
<br/><br/><label>Nat. Bib. No.: </label>GBB406991  bnb 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Chartered Institute of Marketing--Examinations--Study guides
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Examinations--Study guides<br/>Financial planners--Certification--Examinations--Great Britain--Study guides<br/>Chartered Institute of Marketing -- Examinations -- Study guides.<br/>BUSINESS & ECONOMICS / Industrial Management<br/>BUSINESS & ECONOMICS / Management<br/>BUSINESS & ECONOMICS / Management Science<br/>BUSINESS & ECONOMICS / Organizational Behavior
<br/><br/><label>Dewey Class. No.: </label>658.80076