Fawkes, Johanna <br/><br/>
Public relations ethics and professionalism :  the shadow of excellence 
Johanna Fawkes 
 - London :  Routledge,  c2015. 
 - xiii, 244 p. ;  24 cm. 
 - Routledge new directions in public relations & communication research .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some PR scholars claim that public relations serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western "Good/Bad" ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism"-- 
<br/><br/><label>ISBN: </label>9780415630382 
<br/><br/><label>LCCN: </label>2014001737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Moral and ethical aspects<br/>Professional ethics<br/>Business ethics<br/>BUSINESS & ECONOMICS / General<br/>BUSINESS & ECONOMICS / Business Communication / General<br/>BUSINESS & ECONOMICS / Public Relations
<br/><br/><label>LC Class. No.: </label>HM1221  / .F39 2014 
<br/><br/><label>Dewey Class. No.: </label>659.2