Sethuraman, Raj <br/><br/>
Competition between national brands and store brands :  models, insights, implications, and future research directions 
Raj Sethuraman, Jagmohan Raju 
 - ix, 113 p. :  ill. ;  24 cm. 
 - Foundations and trendsŪ in marketing ;  7:1 .
<br/><br/> Originally published as Foundations and trendsŪ in marketing, volume 7, issue 1, 2012. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781601987129 1601987129 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>381.1