Crisis communication : practical PR strategies for reputation management and company survival edited by Peter F. Anthonissen - London ; Philadelphia : Kogan Page, 2008. - xviii, 222 p. : ill. ; 25 cm.

Includes bibliographical references (p. [217]) and index.

Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.

Adult Follett Library Resources Adult

9780749454005 0749454008

2008017599


Crisis management
Corporations--Public relations
Crisis management
Corporations--Public relations

HD49 / .C738 2008

659.2