Crisis communication : practical PR strategies for reputation management and company survival
edited by Peter F. Anthonissen
- London ; Philadelphia : Kogan Page, 2008.
- xviii, 222 p. : ill. ; 25 cm.
Includes bibliographical references (p. [217]) and index.
Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.