Heath, Chip <br/><br/>
Switch :  how to change things when change is hard / 
Chip Heath and Dan Heath 
 - New York :  Broadway Books,  2011. 
 - 305 p. ;  20 cm. 
<br/><br/>
<br/><br/>Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. 
<br/><br/> Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives. 
<br/><br/><label>ISBN: </label>978-1847940322 0385528752 
<br/><br/><label>LCCN: </label>2009027814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Change (Psychology)<br/>Applied psychology
<br/><br/><label>Dewey Class. No.: </label>303.4