TY  - BOOK
AU  - Lipschultz,Jeremy Harris
TI  - Social media communication: concepts, practices, data, law and ethics
SN  - 9781138776456
U1  - 302.23/1 
PY  - 2015///
CY  - New York, NY
PB  - Routledge
KW  - Social media
KW  - Social networks
KW  - Online social networks
KW  - Law and legislation
KW  - Moral and ethical aspects
KW  - SOCIAL SCIENCE / Media Studies
KW  - COMPUTERS / Web / Social Networking
KW  - LANGUAGE ARTS & DISCIPLINES / Journalism
N1  - Includes bibliographical references and index
N2  - In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media
UR  - https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii
ER  -