Computer-mediated marketing strategies :  social media and online brand communities 
Gordon Bowen and Wilson Ozuem, editor. 
 - Hershey, PA :  Business Science Reference,  2015. 
 - xx, 406 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-- 
<br/><br/><label>ISBN: </label>9781466665958 
<br/><br/><label>LCCN: </label>2014034186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Social aspects<br/>Online social networks<br/>Social media<br/>Marketing--Social aspects
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .C655 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/72