TY  - BOOK
AU  - Bowen,Gordon
AU  - Ozuem,Wilson
TI  - Computer-mediated marketing strategies: social media and online brand communities
SN  - 9781466665958
AV  - HF5415.1265 .C655 2015
U1  - 658.8/72 23
PY  - 2015///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Internet marketing
KW  - Social aspects
KW  - Online social networks
KW  - Social media
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
ER  -