TY  - BOOK
AU  - Yohn,Denise Lee
TI  - What great brands do: the seven brand-building principles that separate the best from the rest
SN  - 9781118611258
AV  - HF5415.1255 .Y64 2014
U1  - 658.8/27 23
PY  - 2014///
CY  - San Francisco
PB  - Jossey-Bass, A Wiley Brand
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index; Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business
ER  -