Lovelock, Christopher H.
Services marketing : people, technology, strategy /
Christopher Lovelock, Jochen Wirtz.
- 6th ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
- xx, 648 p. : ill ; 29 cm.
Includes bibliographical references and indexes.
0131875523 (alk. paper) 9780131875524 (alk. paper)
2006024219
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L5883 2007
658.8