City branding and new media : linguistic perspectives, discursive strategies and multimodality
Maria Cristina Paganoni
- Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015.
- xii, 162 p. : ill. ; 23 cm.
- Palgrave pivot .
Includes bibliographical references (p. 140-159) and index. Includes references to websites (p. 158-159).
9781137387950 1137387955
2015303247
GBB4C3066 bnb GBB4C4310 bnb
016931937 Uk 016933181 Uk
City promotion Government Web sites Government marketing Internet in public administration