Lantos, Geoffrey Paul,  1925- <br/><br/>
Consumer behavior in action :  real-life applications for marketing managers / 
Geoffrey P. Lantos 
 - Armonk, N.Y. :  M.E. Sharpe,  c2011. 
 - xviii, 629 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change. 
<br/><br/> Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does. 
<br/><br/><label>ISBN: </label>9780765620903 
<br/><br/><label>LCCN: </label>2009048086 
<br/><br/><label>Nat. Bib. No.: </label>GBB081196  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015594839  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .L37 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/342