Whannel, Garry <br/><br/>
The Trojan horse :  the growth of commercial sponsorship 
by Deborah Philips and Garry Whannel 
 - New York, NY :  Bloomsbury,  2013. 
 - 278 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 257-268) and index. 
<br/><br/>The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? 
<br/><br/><label>ISBN: </label>9781474224291 147250738X (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2013002693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate sponsorship--History--Great Britain<br/>Corporate sponsorship--History
<br/><br/><label>LC Class. No.: </label>HD59.6.G7  / W43 2013 
<br/><br/><label>Dewey Class. No.: </label>659.2/85