TY  - BOOK
AU  - Whannel,Garry
AU  - Philips,Deborah
TI  - The Trojan horse: the growth of commercial sponsorship
SN  - 9781474224291
AV  - HD59.6.G7 W43 2013
U1  - 659.2/85 23
PY  - 2013///
CY  - New York, NY
PB  - Bloomsbury
KW  - Corporate sponsorship
KW  - Great Britain
KW  - History
N1  - Includes bibliographical references (p. 257-268) and index; The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
ER  -