Click.ology : what works in online shopping and how your business can use consumer psychology to succeed
Clickology
Graham Jones
- viii, 195 p. : ill. ; 22 cm.
Includes bibliographical references (pages [183]-190) and index.
"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.
9781857886047
2015303286
GBB388241 bnb
016504637 Uk
Electronic commerce--Psychological aspects Teleshopping--Psychological aspects Consumer behavior Business enterprises--Computer network resources Web site development