David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach Fred R. David, Forest R. David - 15th ed., global ed. - Upper Saddle River, N.J. : Pearson c2014. - 682 p. : ill. (some col.), map ; 29 cm.

Revised edition of the author's Strategic management.

Includes bibliographical references.

978-1292078144 0136120989 (casebound : alk. paper)

2009052036


Strategic planning
Strategic planning--Case studies

HD30.28 / .D385 2011

658.4/012