West, Douglas <br/><br/>
Strategic marketing :  creating competitive advantage / 
Douglas West; John Ford, and Essam Ibrahim 
 - 3rd ed. 
 - Oxford :  Oxford University Press,  c2015. 
 - xxi, 571 p. :  ill. ;  25 cm. 
<br/><br/> The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. 
<br/><br/><label>ISBN: </label>9780199684090 
<br/><br/><label>LCCN: </label>2014959482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management