TY  - BOOK
AU  - West,Douglas
AU  - Ford,John
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N2  - The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies
ER  -