Scoble, Robert,  1965- <br/><br/>
Naked conversations :  how blogs are changing the way businesses talk with customers / 
 How blogs are changing the way businesses talk with customers 
Robert Scoble and Shel Israel. 
 - Hoboken, NJ :  Wiley,  c2006. 
 - x, 251 p ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. 
<br/><br/> Explores how blogging is changing the way businesses interact with their customers, giving people immediate access to a real person instead of a computerized system, and explains how businesses of all sizes can benefit from blogging and how failing to use blogs properly can damage their businesses. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780471747192 (trade) 047174719X (trade) 
<br/><br/><label>LCCN: </label>2005027678 
<br/><br/><label>Nat. Bib. No.: </label>GBA588332  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013315658  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Blogs.<br/>Business communication.<br/>Internet--Social aspects.<br/>Weblogs.<br/>Business.<br/>Communication.<br/>Internet--Social aspects.
<br/><br/><label>LC Class. No.: </label>TK5105.8884  / .S26 2006 
<br/><br/><label>Dewey Class. No.: </label>659.2