Scott, David Meerman. <br/><br/>
The new rules of marketing and PR :  how to use news releases, blogs, podcasting, viral marketing & online media to reach your buyers directly / 
 New rules of marketing & PR 
David Meerman Scott. 
 - Hoboken, NJ :  Wiley,  c2007. 
 - xxvii, 275 p ;  23 cm. 
<br/><br/> Spine title: New rules of marketing & PR.  Includes index. 
<br/><br/> Pub Weekly.  Choice. 
<br/><br/> Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780470113455 (cloth : alk. paper) 0470113456 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2006102241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.<br/>Internet marketing.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S393 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/72