TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing & online media to reach your buyers directly 
SN  - 9780470113455 (cloth : alk. paper)
AV  - HF5415.1265 .S393 2007
U1  - 658.8/72 22
PY  - 2007///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Internet marketing
KW  - Public relations
KW  - sears
N1  - Spine title: New rules of marketing & PR; Includes index; Pub Weekly; Choice; Adult; Follett Library Resources
N2  - Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more
ER  -