How business works : a graphic guide to business success
Georgina Palffy
- London : Dorling Kindersley, c2015.
- 351 p. : col. ill. ; 25 cm.
How companies work: Business ownership ; Start-ups ; Buying and selling business ; Who's who ; Corporate structure ; Human resources -- How finance works: Financial reporting ; Financial accounting ; management accounting ; Measuring performance ; Raising financing -- How sales and marketing works: marketing mix ; Marketing approaches ; Outbound marketing ; Inbound marketing ; Business development ; information management -- How operations and production work: Manufacturing and production ; Management ; Product ; Control ; Supply chain.
Defines and explains the key concepts behind business, finance and company management. With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? How Business Works answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business. This unique guide explains complex business concepts using simple, easy-to-understand language while defining hundreds of business terms such as stocks and shares, limited companies, partnerships and bond issues. Essential know-how is offered on everything from starting a small business to marketing your company and building your teams.