Heding, Tilde. <br/><br/>
Brand management :  research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre 
 - 2nd ed. 
 - Abingdon, Oxon ;  New York, NY :  Routledge,  2016. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138804692 
<br/><br/><label>LCCN: </label>2015022666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H43 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8/27