TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practice 
SN  - 9781138804692
AV  - HD69.B7 H43 2016
U1  - 658.8/27 23
PY  - 2016///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -