Charan, Ashok <br/><br/>
Marketing analytics :  a practitioner's guide to marketing analytics and research methods / 
Ashok Charan 
 - New Jersey :  World Scientific,  2015. 
 - xxiv, 694 p. :  chiefly col. ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 675-680) and indexes. 
<br/><br/><label>ISBN: </label>9789814678575 
<br/><br/><label>LCCN: </label>2014041299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Data processing<br/>Quantitative research
<br/><br/><label>Dewey Class. No.: </label>658.8/3