TY  - BOOK
AU  - Charan,Ashok
TI  - Marketing analytics: a practitioner's guide to marketing analytics and research methods 
SN  - 9789814678575
U1  - 658.8/3 
PY  - 2015///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing research
KW  - Data processing
KW  - Quantitative research
N1  - Includes bibliographical references (p. 675-680) and indexes
UR  - https://mericonline.com/aerospace-marketing-management/
ER  -