Hofmaier, Richard <br/><br/>
Marketing, sales and customer management (MSC) :  an integrated overall B2B management approach 
Richard Hofmaier 
 - Munich :  De Gruyter Oldenbourg,  c2015. 
 - ix, 251 p. :  ill. ;  25 cm. 
<br/><br/> This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market. 
<br/><br/><label>ISBN: </label>978-3110410259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales<br/>Customer relations--Management