Watkins, Alexandra <br/><br/>
Hello, my name is awesome :  how to create brand names that stick 
Alexandra Watkins 
 - San Francisco :  Berrett-Koehler Publishers,  c2014. 
 - x, 98 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- 
<br/><br/><label>ISBN: </label>9781626561861 
<br/><br/><label>LCCN: </label>2014018994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>BUSINESS & ECONOMICS / General
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .W38 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/27