Brown, Linden R. <br/><br/>
The customer culture imperative :  a leader's guide to driving superior performance 
Dr. Linden R. Brown and Chris L. Brown 
 - New York :  McGraw-Hill Education,  c2014. 
 - xvii, 318 p. :  ill. ;  24 cm. 
<br/><br/>Preface -- Introduction -- What's best for the customer is best for the business -- Customers' rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader's measurement and action guide. 
<br/><br/><label>ISBN: </label>9780071821148 
<br/><br/><label>LCCN: </label>2013035619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership<br/>Consumer satisfaction
<br/><br/><label>LC Class. No.: </label>HD57.7  / .B766 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/12