TY  - BOOK
AU  - Lehman,Carol M.
AU  - DuFrene, Deborah Daniel
TI  - BCOM: business communication
SN  - 9781305401938
AV  - HF5718 .L44 2009
PY  - 2016///
CY  - Boston
PB  - Cengage Learning
KW  - Business communication
KW  - Textbooks
KW  - Commercial correspondence
KW  - Report writing
KW  - sears
N1  - Includes bibliographical references (315-319) and index; Part I: COMMUNICATIONS FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning and Decision Making. 4. Preparing Written Messages. Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. DELIVERING Bad News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages; MGMT102
N2  - Features tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools. This title offers expanded coverage on technology and social media, online grammar tools, real world examples, and quizzes and games to make reviewing fun
ER  -